I-TikTok Ibheja Kanjani ku-E-commerce ukuze Usinde e-US
I-TikTok, uhlelo lokusebenza lwevidiyo emfushane oludumile, ithole indlela yokuchuma e-Indonesia, izwe lesine elinabantu abaningi emhlabeni. Ngokubambisana nezinkundla ze-e-commerce zendawo kanye nokunikeza imicimbi yokuthenga ebukhoma, i-TikTok isiphenduke indawo yezigidi zabantu base-Indonesia ukuze zithole futhi zithenge imikhiqizo.
Isu le-e-commerce le-TikTok e-Indonesia
Kepha yize impumelelo ye-TikTok e-Indonesia isiza ukuvikela ibhizinisi layo kumthelela wokuvinjelwa okungase kube khona e-US, ukungaqiniseki kusabambezeleka. Ngaphandle kwamandla okuthenga akhulayo esigaba esimaphakathi sase-Indonesia, abasebenzisi bayo abaningi bahola kancane kakhulu kunabathengi base-US. Ngokusho kwenkampani yocwaningo iCube Asia, amakhasimende eTikTok e-Indonesia achitha isilinganiso sama- $6 kuya ku-7. Kungakho i-US isabaluleke kangaka ebhizinisini le-e-commerce le-TikTok, ngaphandle kwezikweletu ezimbalwa kuCongress ezingavala uhlelo lokusebenza.
Izifiso ze-e-commerce zeTikTok e-US
NgoNovemba, i-TikTok yethula isici sokuthenga ngaphakathi nohlelo e-US, esinezitolo ezincane eziningi ezixhunywe kumaphrofayela e-influencer nabadali. Ukuvulwa kwemikhiqizo yaseMelika kwandiswa ekuqaleni konyaka. Ezinyangeni ezizayo, inkampani ihlela ukwethula imakethe ezobukeka njengesizinda sendabuko se-e-commerce. Kunokuba bangene ezitolo ngazinye ngeziteshi zabo, abathengi bangakwazi ukusesha, baqhathanise, futhi bathenge imikhiqizo endaweni eyodwa.
Emihlanganweni yakamuva nabaphathi bezokuthengisa be-ByteDance, abakhiqizi baseShayina nabathumela ngaphandle banikezwe indawo yokuhlala yamahhala, ukuthunyelwa, futhi awekho amakhomishini okuthengisa emakethe yase-US. Le nkampani isungula inkampani yayo e-USA. Abantu ababili abajwayelene nalolu daba bathi bayabandakanyeka ekusebenzeni kwe-warehouse kanye nokucubungula ama-oda futhi bawukhuthaza ngenkuthalo lo mbono kuma-brand.
Leli su lihlukanisa inkampani ezinkundleni zokuxhumana zaseMelika ezifana ne-Instagram ne-YouTube, eziye zabalekela ukuphatha izimpahla ezingokwenyama njengoba izama ukungena emakethe ye-e-commerce. Lokhu kubeka inkampani emqhudelwaneni oqondile ne-Amazon endaweni yayo.
I-TikTok iphinde ithathele i-e-commerce ezinkundleni zokuxhumana, iqashe abasebenzi bemikhiqizo yangaphambili yemfashini nendlela yokuphila ukuthi yengamele izigaba zokudayisa njengemfashini, ikhaya nobuhle. Lezi zindima kulindeleke ukuthi zibe ukhiye ekubandakanyeni abathengisi nokubafundisa ukuthi bangakha kanjani amavidiyo alungile futhi bahlanganyele ngempumelelo nabadali.
Uma i-TikTok ingenza kube lula yonke inqubo yokuthenga ngesikhathi sangempela yabasebenzisi, imikhiqizo, nabathuthukisi base-US, "lokho kuwushintsho lomdlalo," kusho uRyan Detert, oyi-CEO yenkampani yezokukhangisa i-Influential. "Futhi-ke, kungazelelwe, izizumbulu zemali etshalwe emithonjeni yezindaba ekhokhelwayo kanye nokuqukethwe kwevidiyo zisakazekela nasendaweni yokusakaza (bukhoma)."
UJianggan Li, umsunguli kanye ne-CEO yenkampani ebonisana nezinze eSingapore i-Momentum Works, uthe ukwanda kwe-e-commerce kwe-TikTok emakethe yaseMelika akukhona nje ukuheha abathengi ngamandla okuthenga engeziwe kodwa futhi mayelana nokuba “namandla amakhulu okuxoxisana okuthola ukwandisa ukunikezwa. amasistimu okucubungula ama-oda.
Izinselelo zeTikTok ezizayo
Ngeke kube lula, yize iTikTok isivele isetshenziswa abantu abayizigidi eziyi-150 e-US futhi isiphenduke injini yokuthengisa enethonya elikhulu kuyo yonke into kusukela ezincwadini kuya kumafilimu. Ukuncintisana emakethe yokudayisa yase-US kungasho ukuncintisana nabanye abadlali baseShayina abafana noTemu Shein, PDD Holdings Inc., kanye ne-Amazon.
Ngisho naseNingizimu-mpumalanga ye-Asia, kunokukhathazeka ngokuthi inkampani ingaqhubeka yini nokukhula ngemuva kokusika uxhaso olunolaka lokumaketha kanye ne-influencer.
E-Vietnam, ngokwesibonelo, ngokusho kwabaphathi bendawo, i-TikTok isebenzisa izinkulungwane zamaRandi kumakhadi wezipho kubagqugquzeli nyanga zonke. Amakhadi esipho ngokuvamile anikezwa abalandeli emicimbini yokuthenga ebukhoma ukuze kwandiswe ukuthengiswa. Leli su liholele ekutheni amanye amabhrendi abuze ikhono le-TikTok lokusimamisa ukukhula kwayo uma iyeka ukushisa imali. Ngokusho komunye umuntu ojwayelekile, abakwaSamsung Electronics Co. banciphise ukusetshenziswa kwabo esitolo sakwa-TikTok eNingizimu-mpumalanga ye-Asia ngemuva kokubona ukuthi abasebenzisi abengeza izinto ezinqoleni zabo ababheki ngaso sonke isikhathi. Imibuzo. AbakwaSamsung banqabile ukuphawula ngalolu daba.
Futhi ngenkathi uhulumeni wase-Indonesia enikeze ukwesekwa kuze kube manje, kunokukhathazeka ngokuthi ekugcineni kungakhuphula ukubhekwa kokulawula kwesitolo seTikTok.
Uhulumeni usanda kugxeka “ukucela ku-inthanethi” ku-TikTok, noma amavidiyo abesifazane abacela izipho ezibonakalayo. Abanye futhi sebeqala ukungabaza umthelela wezenhlalo wokuthenga okungahleliwe abathi uhlelo lokusebenza luyakukhuthaza, okubonakala ku-hashtag edumile ethi #Tiktokmademebuyit. Ubudlelwano phakathi kweningi labantu abangamaSulumane e-Indonesia kanye nedlanzana lamaShayina elicebe kakhudlwana kusalokhu bucayi.
Uhulumeni waseVietnam umemezele ukuthi uzophenya ukuthi iTikTok iyasabisa yini intsha yayo.
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