Okthoba 18 • Amazwana eMakethe • Ukubukwa okungu-11352 • 2 Amazwana kokuthi I-eBay Sniping Ingayiveza Kanjani Impilo Yangempela Yomkhakha Wokuthengisa wase-UK
Phakathi 'kwezindlela zokwelapha' eziningi engizisungule ukuze ngigcine umunwe wami wokuhweba ojabulisayo ungasebenzi emuva ezinsukwini zokuqala zokuhweba kwami nge-FX kwakuyi-eBay sniping for bargains. Ngangiba nohlu lwezinto ezidingekayo futhi uma ngizingela ngangisetha ama-alamu futhi ngibale izinsuku nemizuzu bese ngishutha into lapho nje ngishona, ngibeka ibhidi ngemizuzwana emi-2-3 ukuthi ngihambe senginqume ukuthi yini inani eliphezulu engangizimisele ukulikhokha. Njengomndeni ukonga kwentsha yenu ekhulayo akufanele kunukwe futhi njengoba izingane zikhula zathatha kancane kancane ukuba zifune ukuzingela futhi manje sezigxiliswe ngokuphelele ekuthathekeni kukaBaba ngizizwa ngiziqhenya ngokufanelekile ngokuthi ziyenqaba ukukhokha 'idola eliphezulu'. nganoma yini. Indodakazi yami isebenza kahle kakhulu njengomthengisi nomthengi, umkhuba omuhle ozosiza ukunqanda izindleko zayo ngezinsuku zayo zasenyuvesi.
Ngisalokhu 'ngisnipe' ngezikhathi ezithile futhi ngisazithatha mathupha uma ngingawini. Ngenkathi ngisanda kuthenga i-jean intengo ku-eBay yayibukeka isolisa kancane ngakho ngenza okuthile..ahem…ucwaningo oluyisisekelo; ukuqhathanisa into nendatshana eyiqiniso evela ezitolo zezitini ezihlonishwayo kanye nezitolo zodaka, oh yebo, ngijule kangako. Kwakuyibhulukwe lika-Tommy Hilfiger Madison elithengiswa ngo-£80 e-Debenhams noma u-John Lewis e-UK. Ngiqhathanise amajini akuwebhusayithi yawo futhi ngavakashela isitolo ngaphambi kokubhida u-£14.99 kanye no-£4 P&P. Ibhidi iwine sekusele imizuzwana emibili, ukonga ngo-75% kokudayisa. Leyo yisipho sikaKhisimusi esithengwe kusenesikhathi..
Manje lesi sihloko asincomi ubuhle besikhathi, noma ucwaningo oluyisisekelo mayelana nokuhweba nge-vis, noma ukuphakamisa ukuthi zonke izici zobuntu bakho kufanele ziphelele kunoma yini oyenzayo, cha, ukunaka kwami kubambekile namhlanje ekuseni mayelana nombiko ophakanyisiwe. Abathengi abazinze e-UK sebekhetha kakhulu esikhundleni sokuxhamazela. Lokhu kuphinde kungenze ngizindle ngezinsolo zokuthi inkolelo yokuthi inzuzo iyize kanye nokuba yiqiniso kwenzuzo isabonakala igcwele emgwaqeni omkhulu futhi noma yibaphi abahlaziyi bemakethe ababheke ngasemgwaqweni omkhulu ukuze bathole izimpawu zokululama ezingakaze zibe khona. okwesikhathi esithile. IBrithani isiba yisizwe sabazingeli abathengisa nge-inthanethi uma izibalo ezintsha ezibonisa ukukhula okumangalisayo okuqhubekayo kwamavolumu okusesha okudayisa kukhona okumele kudlule. Asisesona isizwe sabathengi bamafasitela, sesiyisizwe esizingela abaseshi abasha bemidiya.
Isamba sosesho lwezitolo sikhule ngesivinini esisheshayo kulo nyaka sikhule ngo-35% engxenyeni yesithathu uma kuqhathaniswa nekota efanayo ngonyaka odlule, ngokusho kwe-BRC/Google Online Retail Monitor. Ukwenyuka kudalwe ukwanda kwevolumu yokusesha ngomakhalekhukhwini ngo-168% unyaka nonyaka. Ukukhula kwevolumu yokusesha okudayisa kubathengisi beziteshi eziningi (imvamisa labo abasebenzisa izitolo ne-inthanethi) kufinyelele ku-26% kwikota yesithathu ka-2011 uma kuqhathaniswa nama-71% kubathengisi be-inthanethi abamsulwa. Isibalo sabathengi baphesheya kwezilwandle abafuna abathengisi base-UK sikhule ngo-34% engxenyeni yesithathu ka-2011 uma kuqhathaniswa nekota efanayo ngonyaka odlule. Isibalo sabathengi base-UK abafuna abathengisi baphesheya kwezilwandle sikhule ngo-78% engxenyeni yesibili ka-2011 uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule.
Iselula ibambe u-10% wokusesha okudayisa.
UStephen Robertson, uMqondisi Jikelele weBritish Retail Consortium uthe:
“Ukwenyuka kwengcindezi kubhajethi yasekhaya kungase kudala ukusesha okuthengiswayo okuku-inthanethi okwengeziwe njengoba abantu besebenza kanzima ukuqhathanisa izintengo nokulandelela inani. Ngenkathi ukusesha kukhule ngamaphesenti angama-35, okushesha kakhulu kulo nyaka, i-BRC's Retail Sales Monitor show ukukhula ekusetshenzisweni kwemali ku-inthanethi empeleni kwehle kwafika kumaphesenti ayi-10 okusikisela ukuthi ukusesha okwengeziwe kuwuphawu lokuzingela. Noma kunjalo, ukuthengiswa kwe-inthanethi kusakhula ngokushesha uma kuqhathaniswa nokuthengisa ezitolo futhi ukusesha kumadivayisi eselula kukhombisa ukwanda okumangazayo. Abathengisi basebenzisana, futhi bayakhuthaza, lokhu kushintsha ekuziphatheni kokuthenga ngokunikeza izindlela eziningi nezilula zokusesha nokuthenga ngama-smartphone namaphilisi.”
UPeter Fitzgerald, uMqondisi Wezokudayisa, i-Google, uthe:
“Ukusesha okudayisa kudeskithophu kukhuphuke ngo-35% unyaka nonyaka ngo-q3, kanti iselula ikhule ngo-168% unyaka nonyaka. I-Home and Garden ibe nokukhula okuqinile ngo-July, kuyilapho kuwusesho lokubuyela esikoleni olukhuthaze ukwanda kuka-August, i-Consumer Electronics ikakhulukazi ebona ukukhula okumangalisayo ekusesheni 'kwethebhulethi'. U-September naye wabona ukuphakanyiswa, njengoba ukusesha okuhlobene nesipho sikaKhisimusi kwaqala ukuvela. Lokhu akumangalisi ngoba abathengi abanengi bathenga uKhisimusi ekuqaleni kwalonyaka, ngenjongo yokusabalalisa indleko kanye lokugwema ukuphazamiseka ngenxa yesimo sezulu esibi. Ukusesha kwamazwe ngamazwe abathengisi base-UK nakho kubone ukukhuphuka okukhulu kwekota edlule, njengoba amazwe asevele asungula imiqulu emikhulu yokusesha njengeRussia, Pakistan kanye neMexico abone ukwanda okuphakathi kuka-90% no-300% unyaka nonyaka.”
Kodwa njengoba ukuseshwa kwemikhiqizo sekukhule kakhulu ukuthengiswa futhi ngaphezu kwalokho inzuzo isalele emuva njengoba naphezu kokwenyuka kwemali engenayo imingcele iyawohloka. Abathengisi, kungaba izitini nodaka, ku-inthanethi (noma kokubili), kufanele baqhudelane ngendlela engakaze ibonwe ngaphambili ukuze bathole lokho kuthengiswa. I-ASOS kubikwa ukuthi umthengisi wengqephu eku-inthanethi useshaye into ecokeme, izibalo zabo zakamuva ziqala ukuphakamisa ukuthi i-fizz ekugcineni isiphumile ekudayiseni imfashini. I-ASOS ithe ukukhula kokudayiswa kwe-stellar emakethe yasekhaya kumile, yamangala isikhulu sayo futhi yafaka ingcindezi kuye ukuthi isheshise ukukhula phesheya.
Isikhulu esiphezulu u-Nick Robertson utshele abeReuters ukuthi ubewubukela phansi umthelela wokwehla komnotho ebhizinisini lakhe, elibhekiswe kwabesifazane abaneminyaka engu-16 kuya kwengama-34 abasebenzisa i-inthanethi abafuna ukulingisa ukubukeka komklami kosaziwayo abafana noKate Moss, Sienna Miller no-Alexa Chung. Njengoba idatha yangoLwesithathu ibonise ukuthi isibalo sabantu baseBrithani abangasebenzi sifinyelela eminyakeni engu-17, nokuntuleka kwemisebenzi kwentsha okuphezulu kakhulu kusukela amarekhodi aqala ngo-1992. Amasheya ku-ASOS, aselahlekelwe ingxenye yesithathu ezinyangeni ezintathu ezedlule, alahlekelwe amanye amaphesenti angu-3 ngoLwesihlanu. I-ASOS ngoLwesihlanu ithe ukukhula kokuthengiswa kwezitolo e-UK kwehle kwaya kumaphesenti angu-1 engxenyeni yesibili yonyaka wezimali wayo kusuka kumaphesenti angu-15 ezinyangeni ezintathu ezedlule kuya kuJuni.
“Ngisho nokweseka lolu hlobo lokukhula sidonsa izinsimbi ebesingacabangi ukuthi kuzomele zidonswe,” I-CEO u-Nick Robertson uthe engxoxweni yocingo, ekhomba ukwanda komsebenzi wokuphromotha nokumaketha kanye nokunciphisa umkhawulo futhi i-ASOS bekungeyena kuphela umthengisi ozama ukuthethelela imodeli yabo yebhizinisi muva nje neSupergroup, umnikazi wohlobo lweSuperdry, okubonakala sengathi ulahlekelwe enye yayo. ukucwebezela.
I-Supergroup ingaba yisisulu sempumelelo yayo emfushane uma kuqhathaniswa, ukuzama ukuthengisa kuzo zonke izinkundla kungenzeka ukuthi yadla abantu ibhizinisi layo eliwumgogodla ngokungaqondile. Kube nephutha elibucayi esu labo, babe (futhi basengabanye) abathunga bezitini abakhulu kakhulu nabafudukayo abathutha e-eBay yase-UK futhi ngenxa yalokho, uma kubhekwa ukuthambekela kokuthi abantu bathenge futhi baqhathanise kulayini, bekuwukuphela kwe isikhathi eside ngaphambi kokuba 'batholakale'. Ukuthengisa ama-t shirts afanayo esitolo ngo-£19 no-£9.99 ku-inthanethi ngokudiliva kwamahhala akukaze kube wuhlelo oluqhubekayo lwesikhathi eside.
Ngaphandle kwalezi zibonelo ezimbili ezihlukene konke akulungile e-UK nase-Europe yokuluthwa ukuthenga, isiqiniseko sokuthi “Ngiyathenga ngakho-ke nginguye” sibonakala sishabalala phakathi kwabantu abathengayo ukuze baphile esikhundleni sokuchuma. Nakuba i-Apple Fan Boys isazomisa ubusuku bonke ukuze bathenge igajethi yakamuva enenani elingaphezulu, eshibhile kakhulu futhi ngokombiko wakamuva wokudayisa izongena kwesinye isikweletu ukuze ithuthuke, kubonakala sengathi i-fizz ekugcineni ishintshile ezitolo. umnotho.
Izibalo ezilandelayo zokuthengiswa kwezitolo zase-UK zingabonakala ziheha, okwamanje nginepheya labaqeqeshi be-retro be-Adidas engingabathenga ngesaphulelo sika-65% sokudayisa..kusele amahora ambalwa nje ngihambe.
iziphakamiso zemakethe zangaphambiliuk umkhakha wokudayisa
« Amakamelo okuhweba e-Forex kanye ne-Double Jeopardy Issue of Latency Ibhizinisi Lokuhweba »
I-eBay Sniping Ingayiveza Kanjani Impilo Yeqiniso Yomkhakha Wokuthengisa wase-UK
Okthoba 18 • Amazwana eMakethe • Ukubukwa okungu-11352 • 2 Amazwana kokuthi I-eBay Sniping Ingayiveza Kanjani Impilo Yangempela Yomkhakha Wokuthengisa wase-UK
Phakathi 'kwezindlela zokwelapha' eziningi engizisungule ukuze ngigcine umunwe wami wokuhweba ojabulisayo ungasebenzi emuva ezinsukwini zokuqala zokuhweba kwami nge-FX kwakuyi-eBay sniping for bargains. Ngangiba nohlu lwezinto ezidingekayo futhi uma ngizingela ngangisetha ama-alamu futhi ngibale izinsuku nemizuzu bese ngishutha into lapho nje ngishona, ngibeka ibhidi ngemizuzwana emi-2-3 ukuthi ngihambe senginqume ukuthi yini inani eliphezulu engangizimisele ukulikhokha. Njengomndeni ukonga kwentsha yenu ekhulayo akufanele kunukwe futhi njengoba izingane zikhula zathatha kancane kancane ukuba zifune ukuzingela futhi manje sezigxiliswe ngokuphelele ekuthathekeni kukaBaba ngizizwa ngiziqhenya ngokufanelekile ngokuthi ziyenqaba ukukhokha 'idola eliphezulu'. nganoma yini. Indodakazi yami isebenza kahle kakhulu njengomthengisi nomthengi, umkhuba omuhle ozosiza ukunqanda izindleko zayo ngezinsuku zayo zasenyuvesi.
Ngisalokhu 'ngisnipe' ngezikhathi ezithile futhi ngisazithatha mathupha uma ngingawini. Ngenkathi ngisanda kuthenga i-jean intengo ku-eBay yayibukeka isolisa kancane ngakho ngenza okuthile..ahem…ucwaningo oluyisisekelo; ukuqhathanisa into nendatshana eyiqiniso evela ezitolo zezitini ezihlonishwayo kanye nezitolo zodaka, oh yebo, ngijule kangako. Kwakuyibhulukwe lika-Tommy Hilfiger Madison elithengiswa ngo-£80 e-Debenhams noma u-John Lewis e-UK. Ngiqhathanise amajini akuwebhusayithi yawo futhi ngavakashela isitolo ngaphambi kokubhida u-£14.99 kanye no-£4 P&P. Ibhidi iwine sekusele imizuzwana emibili, ukonga ngo-75% kokudayisa. Leyo yisipho sikaKhisimusi esithengwe kusenesikhathi..
Manje lesi sihloko asincomi ubuhle besikhathi, noma ucwaningo oluyisisekelo mayelana nokuhweba nge-vis, noma ukuphakamisa ukuthi zonke izici zobuntu bakho kufanele ziphelele kunoma yini oyenzayo, cha, ukunaka kwami kubambekile namhlanje ekuseni mayelana nombiko ophakanyisiwe. Abathengi abazinze e-UK sebekhetha kakhulu esikhundleni sokuxhamazela. Lokhu kuphinde kungenze ngizindle ngezinsolo zokuthi inkolelo yokuthi inzuzo iyize kanye nokuba yiqiniso kwenzuzo isabonakala igcwele emgwaqeni omkhulu futhi noma yibaphi abahlaziyi bemakethe ababheke ngasemgwaqweni omkhulu ukuze bathole izimpawu zokululama ezingakaze zibe khona. okwesikhathi esithile. IBrithani isiba yisizwe sabazingeli abathengisa nge-inthanethi uma izibalo ezintsha ezibonisa ukukhula okumangalisayo okuqhubekayo kwamavolumu okusesha okudayisa kukhona okumele kudlule. Asisesona isizwe sabathengi bamafasitela, sesiyisizwe esizingela abaseshi abasha bemidiya.
Isamba sosesho lwezitolo sikhule ngesivinini esisheshayo kulo nyaka sikhule ngo-35% engxenyeni yesithathu uma kuqhathaniswa nekota efanayo ngonyaka odlule, ngokusho kwe-BRC/Google Online Retail Monitor. Ukwenyuka kudalwe ukwanda kwevolumu yokusesha ngomakhalekhukhwini ngo-168% unyaka nonyaka. Ukukhula kwevolumu yokusesha okudayisa kubathengisi beziteshi eziningi (imvamisa labo abasebenzisa izitolo ne-inthanethi) kufinyelele ku-26% kwikota yesithathu ka-2011 uma kuqhathaniswa nama-71% kubathengisi be-inthanethi abamsulwa. Isibalo sabathengi baphesheya kwezilwandle abafuna abathengisi base-UK sikhule ngo-34% engxenyeni yesithathu ka-2011 uma kuqhathaniswa nekota efanayo ngonyaka odlule. Isibalo sabathengi base-UK abafuna abathengisi baphesheya kwezilwandle sikhule ngo-78% engxenyeni yesibili ka-2011 uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule.
Iselula ibambe u-10% wokusesha okudayisa.
UStephen Robertson, uMqondisi Jikelele weBritish Retail Consortium uthe:
“Ukwenyuka kwengcindezi kubhajethi yasekhaya kungase kudala ukusesha okuthengiswayo okuku-inthanethi okwengeziwe njengoba abantu besebenza kanzima ukuqhathanisa izintengo nokulandelela inani. Ngenkathi ukusesha kukhule ngamaphesenti angama-35, okushesha kakhulu kulo nyaka, i-BRC's Retail Sales Monitor show ukukhula ekusetshenzisweni kwemali ku-inthanethi empeleni kwehle kwafika kumaphesenti ayi-10 okusikisela ukuthi ukusesha okwengeziwe kuwuphawu lokuzingela. Noma kunjalo, ukuthengiswa kwe-inthanethi kusakhula ngokushesha uma kuqhathaniswa nokuthengisa ezitolo futhi ukusesha kumadivayisi eselula kukhombisa ukwanda okumangazayo. Abathengisi basebenzisana, futhi bayakhuthaza, lokhu kushintsha ekuziphatheni kokuthenga ngokunikeza izindlela eziningi nezilula zokusesha nokuthenga ngama-smartphone namaphilisi.”
UPeter Fitzgerald, uMqondisi Wezokudayisa, i-Google, uthe:
“Ukusesha okudayisa kudeskithophu kukhuphuke ngo-35% unyaka nonyaka ngo-q3, kanti iselula ikhule ngo-168% unyaka nonyaka. I-Home and Garden ibe nokukhula okuqinile ngo-July, kuyilapho kuwusesho lokubuyela esikoleni olukhuthaze ukwanda kuka-August, i-Consumer Electronics ikakhulukazi ebona ukukhula okumangalisayo ekusesheni 'kwethebhulethi'. U-September naye wabona ukuphakanyiswa, njengoba ukusesha okuhlobene nesipho sikaKhisimusi kwaqala ukuvela. Lokhu akumangalisi ngoba abathengi abanengi bathenga uKhisimusi ekuqaleni kwalonyaka, ngenjongo yokusabalalisa indleko kanye lokugwema ukuphazamiseka ngenxa yesimo sezulu esibi. Ukusesha kwamazwe ngamazwe abathengisi base-UK nakho kubone ukukhuphuka okukhulu kwekota edlule, njengoba amazwe asevele asungula imiqulu emikhulu yokusesha njengeRussia, Pakistan kanye neMexico abone ukwanda okuphakathi kuka-90% no-300% unyaka nonyaka.”
Kodwa njengoba ukuseshwa kwemikhiqizo sekukhule kakhulu ukuthengiswa futhi ngaphezu kwalokho inzuzo isalele emuva njengoba naphezu kokwenyuka kwemali engenayo imingcele iyawohloka. Abathengisi, kungaba izitini nodaka, ku-inthanethi (noma kokubili), kufanele baqhudelane ngendlela engakaze ibonwe ngaphambili ukuze bathole lokho kuthengiswa. I-ASOS kubikwa ukuthi umthengisi wengqephu eku-inthanethi useshaye into ecokeme, izibalo zabo zakamuva ziqala ukuphakamisa ukuthi i-fizz ekugcineni isiphumile ekudayiseni imfashini. I-ASOS ithe ukukhula kokudayiswa kwe-stellar emakethe yasekhaya kumile, yamangala isikhulu sayo futhi yafaka ingcindezi kuye ukuthi isheshise ukukhula phesheya.
Isikhulu esiphezulu u-Nick Robertson utshele abeReuters ukuthi ubewubukela phansi umthelela wokwehla komnotho ebhizinisini lakhe, elibhekiswe kwabesifazane abaneminyaka engu-16 kuya kwengama-34 abasebenzisa i-inthanethi abafuna ukulingisa ukubukeka komklami kosaziwayo abafana noKate Moss, Sienna Miller no-Alexa Chung. Njengoba idatha yangoLwesithathu ibonise ukuthi isibalo sabantu baseBrithani abangasebenzi sifinyelela eminyakeni engu-17, nokuntuleka kwemisebenzi kwentsha okuphezulu kakhulu kusukela amarekhodi aqala ngo-1992. Amasheya ku-ASOS, aselahlekelwe ingxenye yesithathu ezinyangeni ezintathu ezedlule, alahlekelwe amanye amaphesenti angu-3 ngoLwesihlanu. I-ASOS ngoLwesihlanu ithe ukukhula kokuthengiswa kwezitolo e-UK kwehle kwaya kumaphesenti angu-1 engxenyeni yesibili yonyaka wezimali wayo kusuka kumaphesenti angu-15 ezinyangeni ezintathu ezedlule kuya kuJuni.
“Ngisho nokweseka lolu hlobo lokukhula sidonsa izinsimbi ebesingacabangi ukuthi kuzomele zidonswe,” I-CEO u-Nick Robertson uthe engxoxweni yocingo, ekhomba ukwanda komsebenzi wokuphromotha nokumaketha kanye nokunciphisa umkhawulo futhi i-ASOS bekungeyena kuphela umthengisi ozama ukuthethelela imodeli yabo yebhizinisi muva nje neSupergroup, umnikazi wohlobo lweSuperdry, okubonakala sengathi ulahlekelwe enye yayo. ukucwebezela.
I-Supergroup ingaba yisisulu sempumelelo yayo emfushane uma kuqhathaniswa, ukuzama ukuthengisa kuzo zonke izinkundla kungenzeka ukuthi yadla abantu ibhizinisi layo eliwumgogodla ngokungaqondile. Kube nephutha elibucayi esu labo, babe (futhi basengabanye) abathunga bezitini abakhulu kakhulu nabafudukayo abathutha e-eBay yase-UK futhi ngenxa yalokho, uma kubhekwa ukuthambekela kokuthi abantu bathenge futhi baqhathanise kulayini, bekuwukuphela kwe isikhathi eside ngaphambi kokuba 'batholakale'. Ukuthengisa ama-t shirts afanayo esitolo ngo-£19 no-£9.99 ku-inthanethi ngokudiliva kwamahhala akukaze kube wuhlelo oluqhubekayo lwesikhathi eside.
Ngaphandle kwalezi zibonelo ezimbili ezihlukene konke akulungile e-UK nase-Europe yokuluthwa ukuthenga, isiqiniseko sokuthi “Ngiyathenga ngakho-ke nginguye” sibonakala sishabalala phakathi kwabantu abathengayo ukuze baphile esikhundleni sokuchuma. Nakuba i-Apple Fan Boys isazomisa ubusuku bonke ukuze bathenge igajethi yakamuva enenani elingaphezulu, eshibhile kakhulu futhi ngokombiko wakamuva wokudayisa izongena kwesinye isikweletu ukuze ithuthuke, kubonakala sengathi i-fizz ekugcineni ishintshile ezitolo. umnotho.
Izibalo ezilandelayo zokuthengiswa kwezitolo zase-UK zingabonakala ziheha, okwamanje nginepheya labaqeqeshi be-retro be-Adidas engingabathenga ngesaphulelo sika-65% sokudayisa..kusele amahora ambalwa nje ngihambe.
iziphakamiso zemakethe zangaphambiliuk umkhakha wokudayisa
« Amakamelo okuhweba e-Forex kanye ne-Double Jeopardy Issue of Latency Ibhizinisi Lokuhweba »